Staff Culture Survey (SCS)

"A recent client of the SCS program found that the #1 cause of employee dissatisfaction was the failure of managers to properly recognize employees for a job well done."

Dr. Douglas Waldo, SPHR

The Sales Culture Survey measures employee attitudes regarding a variety of factors proven to impact both job performance and retention. Some of these factors include satisfaction with: coworkers, office, management, company and products and services.

In comprehensive research, these and other factors have been proven to contribute significantly to employee turnover. By administering the SCS quarterly, CraftSystems' researchers analyze trends that pinpoint areas of concern before they lead to lower job satisfaction and turnover.

Companies of all sizes can utilize the SCS to learn the strengths and challenges of their workforce, allowing leaders to focus on improving long-term employee retention. Rather than broad initiatives based only on perception of workforce problems, information provided by the SCS gives leaders specific insight that can be used in developing targeted performance and retention enhancement efforts. Bottom line: specific factors lead to turnover, so specific factors must be measured.

A Recent Case Study ...

A large international manufacturer and distributor of office equipment products administered the SCS to its sales force in 2003. The results found that 75% of sales representatives indicating a negative SCS rating also indicated an intention to leave their job within the following six to nine months. Supported by this timely information, the company responded quickly with targeted solutions (provided by the SCS responses) aimed at:

• improving product delivery
• enhancing customer support
• expanding the use of formal sales recognition programs

Data from SCS revealed that sales representatives from offices without a formal sales recognition program were nearly three times more likely to indicate an intention to leave their job.